Atlantic Lottery says it returned $498.7 million in profit to the four Atlantic provinces in 2024‑25, an increase of $11.7 million over the previous year.
The corporation’s annual report shows $243.1 million came from its Destination line of business, while $255.6 million came from Retail and iLottery operations.
Nova Scotia received the largest share at $165.1 million, followed by New Brunswick with $154.6 million, Newfoundland and Labrador with $153.1 million, and Prince Edward Island with $25.9 million.
Players also collected $461.2 million in prizes, nearly $14 million more than the year before.
President and CEO Dallas McCready said the results reflect stronger online performance, with profit from the iLottery line of business up $25.9 million, or 29 per cent.
He said Atlantic Lottery is balancing that growth with a focus on healthy play, noting that players adopted nearly 114,000 voluntary tools such as spending limits and self‑exclusion options, a 47 per cent increase from the previous year.
McCready also pointed to the challenge of illegal gambling operators, which he said divert about $200 million a year from the regional economy.
He said Atlantic Lottery increased its share of the total online betting and gaming market in Atlantic Canada to 34 per cent, up from 22 per cent, and has set a goal of reaching 50 per cent within five years.
Beyond financial results, the report highlights the corporation’s broader community role.
Atlantic Lottery says 92 cents of every lottery dollar stays in the region through prizes, jobs, retailer commissions and operations.
The organization also supported cultural events, festivals and charitable programs, while employees logged more than 1,450 volunteer hours in 2024‑25.
“As we approach Atlantic Lottery’s 50th anniversary in 2026, I’m proud of our team’s passion and generosity,” McCready said.
“We have a shared commitment to making a meaningful impact where it matters most.”
